Briefings

Briefing room in low light

Do you buy media?

No. We write positioning and brand systems. Media planning, paid social, and programmatic stay with your team or your media partner — we supply the spine they execute against.

How do engagements start?

Email [email protected] with a short brief. We reply within three business days with written scope — duration, deliverables, fixed fee, and exclusions — before any work begins.

What is in the vault bundle?

Positioning framework with refusal column, narrative scenes, message hierarchy sheet, voice guide with rewrites, and a numbered system index formatted for your wiki.

Is there a contact form?

No. Email preserves attachments and thread history. Use [email protected] or visit by appointment — no ticket queue, no chat widget.

Can we visit?

Yes — Mon–Fri 09:30–18:30 by appointment at 26 Duxton Hill, #02-01. Call from the lobby lift phone and a director meets you at level two.

Do you guarantee outcomes?

No. We document methods and deliverables in writing. Market response depends on product, timing, and decisions outside our studio — nothing here promises revenue or ranking results.

APAC work?

We adapt positioning for regional markets with a local review gate built into programme documents — translation without hierarchy review fails too often to skip.

Signal tower at night near studioRiverfront at night from Duxton Hill

Scope replies quote fixed fees — day rates appear only for advisory sessions under four hours.

Vault bundle delivery includes a thirty-minute walkthrough call recorded only if you request it.

Briefs with more than three attachments get an index page from us listing what we read first.

We do not respond to RFPs that require free speculative positioning — paid audit is the entry path.

Regional Singapore clients often visit after 17:00 when their CBD offices empty out.

Privacy questions go to privacy@ — not hello@ — so data requests do not mix with new business mail.

Contract templates include PDPA clauses aligned with Singapore advisory practice — no generic US boilerplate.

Cancellation terms are in every scope document — two weeks notice for sprint, four for residency.

We keep brief samples in a locked folder for training — your materials are never used without consent.

Referrals come from existing clients only — we do not pay finder fees or agency referral bonuses.